This is the second bar I bought in Migros a couple of weeks ago. Migros is the largest supermarket chain in Switzerland, and the closest supermarket to where I live. I took this bar with me on a business trip to Germany, where I ate it for dessert at night in the hotel room.
I also tried to take the pictures there, but the only place where I found some decent light was in the bathroom. That’s why the bar is in all pictures photographed on a note pad (no way I put something I eat directly onto somewhere in a hotel bathroom).
I bought this bar, because I hoped it would feed my milk chocolate craving and offer some nice texture. It caught my eye because it was marked as “NEW” and was 20% off. As I mentioned before, for years, my favourite bar used to be the Lindt Cresta bar.
This Migros bar was made by Chocolat Frey. Frey was founded in 1887 in Aarau, and was bought in 1950 by Migros. Chocolate made by Frey can also be bought at airports all over Europe (and maybe the world, but I haven’t left Europe in a looong time, so I don’t know).
The cocoa for this bar is UTZ certified. The list of ingredients is on the back, and it’s long (mostly because of the cake in the filling). It reads: sugar, cocoa mass, vegetable oil, coca butter, fat reduced cocoa powder, full milk powder, almond chips, skim milk powder, biscuit pieces (it’s given in full detail, but I’m too lazy to copy it), soy lecitin, aroma. Cocoa content in the chocolate: At least 34%.
Inside, the bar is wrapped in white plastic, and the mold shows two pieces per row, decorated with some leaf-like figures. It looks exactly the way I remember Frey chocolates from my childhood.
Tastewise, the bar gave me what I was looking for. It’s creamy, with a nice crunch. Sweet, but not too sweet to eat half of the bar (or more, depending on your selfcontrol) at once. The bar feels like eating a mixture between chocolate and cake. It has some bite on the outside, and is nice and soft on the inside.
I think this is a bar I’d buy again. But there are still many, many other bars to try.